We know that the page speed is now one of the ranking factors with the statement made by Google on its blog in 2010. In fact, the speed of the site is one of the most important issues in the opinion of Google.
Marissa Mayer, one of Google’s former executives, shared one of Google’s A / B work on speed at a conference she attended in 2006. According to this study, users were asked if they wanted to see 10 results or 30 results in the search results, and it was seen that Google’s search results traffic dropped by 20% for the users who wanted to see 30 results. The reason for this drop was that the page had not loaded in only half a second longer! In the internet world where even half a second makes such a difference, you are not unfair to want your site to be faster. Let’s examine the effect of site speed, which is the ranking factor for both desktop and mobile sites, on the user experience.
Effect of Page Speed on User Experience
In the researches, it was determined that many users leave the site without browsing due to the slow speed of the site. When we examine Radware’s research on this issue, we see that 51 percent of users who shop online in the USA leave the site without purchasing the product if the site loads slowly. It’s really sad to think about the number of potential customers missed at this rather high rate. We can say that the situation is the same, not only on e-commerce sites, but also on informational sites. But don’t let these data scare you. It is in your hands to prevent the users who come to your site, which you create with great care and enter great content, from running away due to the slowness of your site!
Reasons for Late Loading of Pages
We have seen that the importance of site speed in SEO is quite big. So why are the pages on the site loading so late? Let’s examine the most effective reasons in terms of ingredients.
It is very important to get a hosting service that will meet the needs of your site. A cheap host service that you have acquired in order to cut your budget in the first place, may negatively affect the loading speed of your site in the future.
Dimensions of Images on the Page
Images that are not optimized are the biggest factors in site loading speed. Lossless compression and formatting comes into play here. Thanks to this method, it is possible to provide the user with visuals that are different from the original, while the size of the images is reduced and the site speed can be increased significantly. I would like to say that this solution will be effective especially for PNG and JPEG images. Most compression tools are available for free. I can recommend to you;
Social Media Buttons
The social media buttons used to pick the curve or share the relevant page can affect the loading speed of your page. Third party resources that are not included in the content of the site, such as social media buttons, can be uploaded from the outside.
Nobody can deny that the design of your site is very important, but if you make a site that takes a long time to open, it will be unlikely that users will give up without seeing the magnificence of your site.
Tools you can use to test and improve your site speed
- Google PageSpeed Insights
- Google Analytics Site Hızı Verileri